Robert A Werdan
Vice President of Marketing and Public Relations
Bob joined Presbyterian Homes as director of sales and marketing for Lake Forest Place in 1994. He was appointed vice president of sales and marketing in January 1999.
Originally hired for his experience in pre-marketing and start-up experience in senior housing, Bob led the precedent-setting level of sales and move-ins to Presbyterian Homes’ Lake Forest Place, a 49-acre continuing retirement community in Lake Forest, Illinois. He pre-marketed the $125 million retirement community and the majority of units were sold from floor plans in the first six months of marketing.
Bob was instrumental in uncovering and bringing the opportunity to acquire The Moorings of Arlington Heights to Presbyterian Homes in 2000. He brought his experience to the success of The Moorings by structuring the pre-sale marketing of 22 state-of-the-art villas. With similar expertise, he developed the pre-sale marketing and sales of Two Arbor Lane, a 24-unit luxury retirement residence on the Westminster Place campus in Evanston. Both projects were fully pre-sold prior to the commencement of construction.
Having worked for two major for-profit companies in the senior housing industry, Bob says “I’ve come to truly understand and appreciate the value of working for an organization of the stature of Presbyterian Homes.” He went on to say, “Presbyterian Homes answers to a different mission and a different bottom line, one that evokes passion in the employees. We put the independence of our residents above all else. I take great satisfaction in knowing we’re doing the right thing every day.”